Shoppers at Woolworths will be limited to four packs of toilet paper per transaction after supermarket shelves were stripped in recent days because of a coronavirus-led panic.
The limit comes as Prime Minister Scott Morrison urges Australians to stay calm despite the spread of COVID-19.
Mr Morrison consulted with Coles and Woolworths on Tuesday to discuss the virus' impact on supply chains and consumer behaviour.
Shoppers have been stripping shelves clean as concern over the virus' impact surges.
Woolworths said the four-pack limit would shore up stock levels in the face of "higher than usual demand".
"Woolworths has today moved to apply a quantity limit on toilet paper packs to ensure more customers have access to these products," the company said in a statement.
"The purchase limit of four packs per customer transaction applies in-store and online."
Kimberly-Clark, which manufactures toilet paper, is opening up their manufacturing lines in South Australia to deal with the shortages.